On October 24, 1961, Godtfred Kirk Christiansen was granted the patent for TOY BUILDING BRICK, U.S. Patent No. 3,005,282.

Sixty years ago, Godtfred Christiansen filed a patent application for the basic building block, LEGO®. The building blocks were described as “[b]uilding blocks, strips, or similar building parts to be assembled without the use of additional elements provided with complementary holes, grooves, or protuberances.”

The LEGO Group began in the workshop of Danish carpenter, Ole Kirk Christiansen. Ole opened the shop with his 12-year-old son, Godtfred, in 1932. The father-son duo made items such as stools, ladders and ironing boards. The depression weighed heavily on Ole, and he decided to change his tactics and make things that would sell; it turned out he was an excellent toy maker and focused his craftsmanship on wooden toys. By 1934, Christiansen had success selling his toys and named his company “Lego” which comes from the Danish phrase “leg godt” meaning play well. Today, Kjeld Kirk Christiansen, grandson to Ole Kirk, owns LEGO.

When The Lego Group first started they built wooden toys. Eventually, by 1947, they began to produce plastic toys. The Lego Group took a risk by switching from wood to plastic but that risk paid off and they had the honor of being the named “Toy of the Century” by the British Toy Retailers Association as well as Fortune, twice.

One of the things that set LEGO apart from the competition is they put out specialized sets and licensed with movies and other companies such as Star Wars, Harry Potter, Toy Story, and more. LEGO also uses target marketing and has product lines marketed specifically towards girls and adults; including the LEGO Architecture Studio Set which has over 1200 pieces and no instructions. You can “Let your imagination guide your design”.

All around the world, there are LEGO museums and figures where you can see larger than life LEGO creations. A few of those notable creations include The Lego X-Wing which is a 23 ton, 5.3 million brick creation with a 44 feet wingspan. The Milan Lego Tower is at 114 feet tall with 580,000 bricks.

 

Suiter Swantz IP is a full-service intellectual property law firm, based in Omaha, NE, serving all of Nebraska, Iowa, and South Dakota.  If you have any intellectual property questions or need assistance with any patenttrademark, or copyright matters and would like to speak with one of our patent attorneys please contact us.